Asha Handicrafts
news and events
our products
community projects
meet our artisans
value of fair trade
To put people before profits.
To do business with a view to transform lives.
Ensure producers gets a fair share of the retail value of their product.
Ensure no child labour is involved in the production process.


A single action is worth a thousand intentions;

The journey of a thousand miles begins with the first step


That was the intention of the late Founder Mrs. Iscah Andrews in 1975 when her single action to eradicate poverty to a single handicraft artisan has translated into impacting thousands of artisans creating heartwarming stories across India. 

Asha in these 40 years has wrestled with building capacity, empowering women, growing the market, providing stable income, enhancing working conditions and creating lasting results for artisan communities in major states of India.

Have we reached our goal? Hardly yet, I would reiterate with a long way to go in alleviating poverty and building even more fair trade credible groups.

So let me present you this year’s annual review with a big ‘thank you’ for your interest and support, and a challenge to each of us, especially the staff of Asha.  Set out each day with a ‘single action’ to build lasting communities that we pray will go a thousand miles!


Lucas Caldeira

Chief Executive Officer


Change will not come if we wait for some other person, or if we wait for some other time; we are the ones we’ve been waiting for, we are the change that we seek. – President Barack Obama