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 ■ Fair Trade Organization
 ■ Activities of Asha FTO
 ■ Indicators of Fair Trade
 ■ Realities of Fair Trade in     India
Given the ground reality, one sees that though much has been achieved, we still need to overcome the following in order to promote and strengthen the Fair Trade Movement in India.
  • A majority of producers supported by Asha Handicrafts are located in small Indian towns and villages. They are often unable to run their business effectively due to lack of infrastructures, so it is essential that Asha Handicrafts teaches them business systems, effective management and eco-friendly practices.
  • Since India is so vast and rich in handicrafts tradition, Asha Handicrafts endeavors to include groups from different parts of the country and their crafts. We need to strengthen the weaker groups to explore and service local markets for their handicrafts.
  • Due to concentrated efforts of the government agencies and non-governmental organizations, over the past twenty years majority of the artisans are no longer among the poorest of poor.  Therefore, Asha Handicrafts is shifting its focus from poor craftsmen to skilled craftsmen, from promoting their products by appealing to sympathy or charity, to promoting on the basis of quality of their craftsmanship.
  • Presently, the artisans are being paid piece rate. This gives them an incentive to work longer hours. As a part of Fair Trade practice we would prefer artisans to work eight hours a day and six days a week. If they do so, they will suffer a loss of income for which we can not compensate. If we can assure the artisans of continued work they will then feel confident enough to take a weekly off. They could also be persuaded to spend more time with their families and improve the quality of their family life.