workshop on Linking Handicrafts with Tourism

Our CEO Mr Rajesh Kumar was invited to speak and share his experience at a 2 day workshop on “Linking Handicrafts with Tourism; Challenges and Opportunities for Marketing Handicrafts to Boost Local Economic Development”, organized by the Development Commissioner (Handicrafts) (DCH), Ministry of Textiles, Government of India, New Delhi at Amity University’s campus, Noida. He used this opportunity to share Asha’s mission of uplifting Indian Artisans and to share information on the rich heritage of India’s handicrafts. His presentation also highlighted the salient features of Fair Trade and how businesses can thrive, while still being fair & transparent with its stakeholders. He went into detail how Fair Traded handicrafts create sustainable employment for Indian artisans, helping them to work with dignity & pride, as well as empowering Indian women to start small businesses selling the handicrafts they create.