Celebrating 50 Years of Purpose, Passion and People
Dear Friends,
On this very day, 17 July 1975, the seeds of Asha Handicrafts were sown with a humble vision and a deep purpose—to bring dignity, opportunity, and global recognition to the incredible artisans of India.
Today, we stand in awe as we celebrate 50 years of that journey.
A journey of grace and gratitude, sustained solely by God’s favour and the unwavering dedication of generations who have served this mission with heart and conviction.
Through these five decades, Asha has remained rooted in its commitment to preserving, protecting, and promoting Indian handicrafts and traditional arts—not just as products, but as cultural treasures and livelihoods for thousands of artisan families.
As we reflect with gratitude and reverence, we wish to thank:
· Our faithful artisans, whose hands keep heritage alive
· Our committed staff and leaders, past and present
· Our Board members, who have guided us through seasons of change
· Our global buyers and partners, who stood by us with trust and solidarity
It has been a journey of excitement, challenges, innovation, and fulfillment—always anchored in our core purpose.
Here’s to the past that shaped us, the present that sustains us, and the future that awaits us with renewed purpose.
Thank you for being part of this remarkable story.
With gratitude and hope,
Team Asha Handicrafts